Find out how Onfido (now part of Entrust) compares to iDenfy across KYC accuracy, document coverage, liveness detection, AML screening, pricing transparency, and integration flexibility — and what to look for when switching.
KYC provider decisions look simple on the surface. Then you get into production and the gaps start showing — pricing structures that weren’t fully disclosed before signing, support escalation paths that differ from what the sales call implied, accuracy rates that hold up in benchmarks but shift when your actual user population runs through. The choice of identity verification provider touches onboarding conversion, fraud exposure, your compliance audit trail, and how fast engineering can get something live and maintained.
Onfido spent twelve years building name recognition in European regulated markets before Entrust acquired it in 2024 — that history is real, and it shows in the product. The Atlas AI platform, document library, and biometric pipeline are solid. What follows cuts to the parts that actually differ: pricing model, human review availability, document library scale, and what the Entrust acquisition means for roadmap continuity — because those are the gaps that show up once you’re past the demo.
What follows is a side-by-side comparison covering every dimension that comes up in a real procurement decision: document coverage, biometric accuracy, liveness technology, AML and KYB capability, pricing structure, integration flexibility, and what switching actually looks like. Where Onfido has a genuine edge over iDenfy, we’ll say so. iDenfy is one of the providers being compared here — we’ll be transparent about that throughout.
The goal is to give you enough information to make the right call for your use case, even if that call ends up being Onfido.
What Is Onfido?
Founded in London in 2012, Onfido was a recognized KYC name across fintech, banking, and mobility well before the Entrust acquisition closed in March 2024. Entrust — a company whose background is in physical credentials, PKI infrastructure, and government identity programs — folded Onfido into its Digital Identity platform. The Onfido brand still appears; the product roadmap now sits inside a much larger organization.
The core product runs on Atlas AI: document checks, biometric matching, and liveness detection in one pipeline. Document coverage sits at 2,500+ types across 195+ countries and territories. Biometric liveness uses Motion — users complete a guided video selfie, and the system scores facial similarity and checks for spoofs. Fintech, mobility, sharing economy, and iGaming have been the main deployment verticals in Europe and North America.
Onfido Studio is a no-code workflow builder — teams can configure verification flows without pulling engineering into every update. AML screening and KYB sit within the Entrust platform umbrella rather than as native KYC modules. Certifications include ISO 27001, SOC 2 Type II, and GDPR. eIDAS Level of Assurance support is available for EU regulated use cases — confirm current scope directly with Entrust/Onfido. Pricing isn’t published; per-check rates come from a contract negotiation.
What Is iDenfy?
iDenfy started in Kaunas, Lithuania in 2017. The verification model runs AI first — document checks, biometric matching — then routes anything flagged to a 24/7 human review team rather than auto-declining it. Over 1,000 businesses across fintech, crypto, iGaming, e-commerce, and professional services run on it.
iDenfy’s KYC product covers 200+ countries and territories, supports 16,000+ document types, and publishes a 99.9% verification success rate. Their liveness detection stack includes 3D active liveness, passive liveness, and deepfake detection. Beyond identity verification, iDenfy offers a full compliance suite under a single contract: KYB with Secretary of State API access, EIN/TIN checks, UBO mapping, and Perpetual KYB; AML screening covering PEPs, sanctions, watchlists, adverse media, and ongoing monitoring; proof of address via automated utility bill verification; bank account and IBAN verification; and face authentication with liveness.
iDenfy’s pricing is pay-per-approved — meaning denied sessions, abandoned sessions, and failed image captures are not billed. You pay only when a verification results in an approval. Rates start at $0.55–$0.75 per approved verification. Beyond the API and SDK, there’s a Magic Link no-code builder and published plugins for Shopify, WooCommerce, WordPress, Bubble, Zapier, and Magento. On the compliance side, iDenfy holds ISO 27001 (cert no. TIC 1512120135), SOC 2, ETSI 119 461-1, and GDPR certifications, with cyber and errors-and-omissions insurance underwritten by Lloyd’s of London. The company was named Best Fintech Startup in 2020, picked up the Baltic Assembly Prize in 2021, and was recognized as a G2 Leader in Spring 2026.
Onfido vs iDenfy: Feature-by-Feature Comparison
The table below covers what comes up most often in a real KYC procurement. Where a capability wasn’t clear from public documentation, we noted it rather than guessing.
| Feature | iDenfy | Onfido (Entrust) |
|---|---|---|
| Document verification | ✓ (AI + human expert review, 16,000+ document types, 200+ countries) | ✓ (Atlas AI, 2,500+ document types, 195+ countries and territories) |
| Biometric / selfie verification | ✓ | ✓ |
| Liveness detection | ✓ (3D Active + Passive + Deepfake detection) | ✓ (Motion technology — active liveness via guided video selfie) |
| KYB (business verification) | ✓ (Full suite: UBO, registry checks, EIN/TIN, Secretary of State API, Perpetual KYB) | ✓ (Available via Entrust platform — scope varies by contract) |
| AML screening | ✓ (PEPs, sanctions, watchlists, adverse media, ongoing monitoring) | ✓ (Available as add-on) |
| Face authentication | ✓ (Full face authentication with liveness) | ✓ (Facial similarity / face matching available) |
| Proof of Address (PoA) | ✓ (Fully automated utility bill verification) | ✓ (Available) |
| Bank account verification | ✓ (Account ownership, IBAN checks) | ✗ (Not publicly listed) |
| No-code / integration solutions | ✓ (Magic Link, Shopify, WooCommerce, WordPress, Bubble, Zapier, Magento) | ✓ (Onfido Studio no-code workflow builder; limited marketplace plugins) |
| Human expert review (24/7) | ✓ (AI + 24/7 human review team, included) | — (No publicly advertised 24/7 dedicated human review as standard; confirm availability with Entrust/Onfido) |
| Pricing model | ✓ (Pay per approved — denied/abandoned sessions not charged) | ✗ (Enterprise custom — no published rate; per-check model, not pay-per-approved) |
| ISO 27001 | ✓ | ✓ |
| SOC 2 | ✓ | ✓ |
| ETSI 119 461-1 | ✓ | — (not publicly listed) |
| eIDAS LoA alignment | — (not publicly listed) | ✓ (eIDAS Level of Assurance support for EU regulated markets — confirm scope directly) |
| Cyber / E&O Insurance | ✓ (Lloyd’s of London) | — (no public information) |
Both products evolve quickly — confirm the current state of any specific feature directly with the vendor before making a procurement decision.
Where Onfido Has an Edge
Three areas where Onfido has a real advantage over iDenfy:
eIDAS-Aligned for European Regulated Use Cases
Onfido’s platform supports eIDAS Level of Assurance requirements, which is relevant for European businesses where identity verification must align with the eIDAS Regulation for electronic identification and trust services. For use cases in EU regulated industries — particularly where eIDAS LoA alignment is a procurement requirement — Onfido’s European heritage and alignment with this framework is worth confirming directly with Entrust/Onfido for your specific use case. iDenfy doesn’t publish an equivalent eIDAS alignment claim.
Entrust’s Enterprise Identity Ecosystem
Onfido’s acquisition by Entrust brings access to a broader enterprise identity platform — including physical credential issuance, PKI infrastructure, and government identity programs. For large enterprises or government-adjacent organizations that need identity verification as one layer of a comprehensive identity security stack, the Entrust platform offers depth that a specialist KYC provider can’t match out of the box. If you’re buying identity verification as part of a wider enterprise security procurement, the Entrust relationship matters.
Brand Recognition in Regulated European Markets
Onfido has over a decade of presence in European regulated markets — fintech, banking, mobility, gaming — and the brand recognition that comes with it. For regulated businesses in Europe where procurement committees weigh vendor maturity and market presence, Onfido’s track record is a legitimate factor. Compliance teams and regulators that have encountered Onfido before know what they’re evaluating. That familiarity has real value in procurement contexts where trust in the vendor is part of the assessment.
Why Companies Look for Onfido Alternatives
The Onfido shortcomings that push teams to look elsewhere tend to be operational, not capability-level — pricing you can’t model without a sales engagement, a post-acquisition transition with open roadmap questions, and gaps in the compliance stack. Here’s what comes up most.
Pricing Opacity
Onfido doesn’t publish its pricing. Per-check rates are negotiated under enterprise contract, which means you can’t compare costs accurately without a sales engagement, and it’s difficult to model the true cost of a failed or abandoned verification. For teams that need to model KYC costs upfront, run a vendor comparison, or build an internal business case without waiting on a sales call — no published rate is a real obstacle.
Acquisition Transition Uncertainty
Entrust closed the Onfido deal in 2024. Post-acquisition integrations always raise the same questions: which features stay as-is, which get folded into the parent platform, where account management lands, and whether the roadmap you were sold on survives the reorg. That’s not a knock on either company — it’s just what acquisition transitions look like. For a multi-year procurement decision, that uncertainty is a real factor.
No Publicly Advertised 24/7 Human Review Layer
Onfido’s Atlas AI pipeline is primarily automated. There is no publicly advertised standard 24/7 human review team in the way iDenfy operates one. For businesses where edge-case accuracy matters — unusual document types, damaged IDs, low-light captures from older devices — an AI-primary pipeline means those sessions resolve by automated decision rather than a second human judgment. Confirm the current state of any manual review offering directly with Entrust/Onfido for your contract tier.
Document Library Scale
Onfido publishes 2,500+ supported document types. iDenfy is at 16,000+ across 200+ countries. That gap isn’t academic — in Southeast Asia, Africa, and Latin America, non-standard ID formats are common enough that coverage differences show up in real rejection rates. If your users aren’t concentrated in Western Europe or North America, run the comparison on your actual document mix.
Compliance Suite Integration
Onfido’s core offering is document and biometric verification. KYB and AML capabilities are available but sit primarily within Entrust’s broader platform rather than as native, deeply integrated modules. Businesses that need KYC, KYB, and AML screening under a single contract, with unified reporting and a single integration point, often find Onfido requires supplementary vendors to complete the compliance stack.
Related: Best Identity Verification Software [2026 Guide]
Pricing: Enterprise Custom vs. Transparent Pay-Per-Approved
Pricing is where the Onfido vs. iDenfy comparison becomes most concrete — and where the structural difference in how each vendor bills is most consequential at scale.
Onfido doesn’t publish a per-check rate. Enterprise pricing is negotiated based on volume, product scope, and geography — which means you need a sales engagement to get accurate numbers, and comparing costs against other vendors requires completing that process in parallel. The per-check model itself also has implications: if a session ends in a denial or an abandoned flow, it still generates a billable event. You’re paying for all verifications that complete processing, not just the ones that result in an approved user.
iDenfy’s model is pay-per-approved. Denied sessions, abandoned sessions, and checks that fail due to image quality issues are not billed. You pay only when a verification results in an approval. At a 15–20% failure rate — which is realistic across most real-world user populations — this means you’re billing for approximately 80–85% of sessions rather than 100%. At any meaningful verification volume, that gap compounds significantly over a year. iDenfy’s pricing starts at $0.55–$0.75 per approved verification, published before any sales conversation.
There’s also an integration cost component. iDenfy’s Magic Link, SDK documentation, and no-code connectors are built to reduce engineering time on initial setup — the estimated development time saving on initial integration is approximately 80 hours, which at typical developer billing rates represents around $10,400 in one-time savings. The full cost comparison for your specific verification volume is available at idenfy.com/savings.
Human Review and Edge-Case Accuracy
AI-automated verification handles the clean majority of sessions reliably. A clear photo of a standard passport, good lighting, a cooperative user — modern verification models from any reputable provider perform well under those conditions. The divergence happens at the edges.
Damaged documents. Handwritten entries on older IDs. Non-standard lamination. Low-light captures from older smartphones. Documents from less common regions where AI training data is thinner. These are predictable fractions of any real-world verification volume, and how a platform handles them determines the accuracy you actually experience — not the accuracy in a controlled benchmark.
Onfido’s Atlas AI pipeline is primarily automated. There is no publicly advertised 24/7 human review team operating as a standard second layer. For most sessions, the automated decision is the final decision. For businesses where a borderline-rejected legitimate user has meaningful consequences — a lost onboarding, a regulatory complaint, a support escalation — an AI-primary pipeline means those cases resolve by automated decision rather than human review.
iDenfy’s approach layers a 24/7 human review team on top of the AI pipeline for flagged sessions. Anything the model isn’t confident about gets routed to a human reviewer instead of auto-rejected. This recovers legitimate users who would otherwise be declined, and it reduces false positive rates in practice compared to AI-only pipelines. The human layer is included in the standard offering — not a premium tier.
This distinction matters most for platforms with diverse, international user bases where document types, lighting conditions, and user device quality vary widely. For more on what separates capable identity verification solutions in practice, see: Features of a Good Identity Verification Solution.
Integration Flexibility
Onfido offers Onfido Studio — a no-code workflow builder — alongside its API and SDKs for iOS, Android, and web. Studio is a genuine differentiator from providers that offer API and SDK only; it lets non-engineering teams configure verification flows without developer involvement on every change. What Studio doesn’t cover, however, is marketplace-level platform connectors: if you’re running on Shopify, WooCommerce, or another commerce platform, there are no published native plugins for those environments.
iDenfy offers the same API and SDK options, plus a Magic Link no-code flow builder and a published set of no-code connectors: Shopify, WooCommerce, WordPress, Bubble, Zapier, and Magento. For businesses that don’t have dedicated engineering capacity — or that need identity verification deployed on a commerce platform without custom development — the connector library closes a practical gap that affects time-to-live and ongoing maintenance overhead.
For e-commerce businesses running KYC for age-restricted products, regulated financial services, or iGaming on a Shopify or WooCommerce storefront, the difference between a native plugin and a custom API integration is weeks of engineering time and ongoing maintenance. That’s a real cost, not a theoretical one.
How to Complete an Onfido Migration to iDenfy
Migrating from Onfido is typically less disruptive than it sounds. Both platforms use similar architectural patterns — REST APIs, mobile SDKs, webhook-based event handling — so the technical lift is usually smaller than the organizational preparation around it. Here’s a repeatable five-step approach.
Step 1: Audit Your Current Onfido Setup
Before touching any code, map everything Onfido is doing in your current stack: API call locations, SDK instances across web and mobile, webhook endpoints, Studio workflow configurations, Onfido-specific response field logic, and compliance report exports. This audit is the scope document for your migration. Teams that skip this step tend to discover undocumented dependencies mid-migration — often in compliance workflows built around specific Onfido response fields or dashboard exports.
Step 2: Run a Parallel Proof of Concept
Before committing to a full migration, run iDenfy in parallel with your existing Onfido setup. This is where you validate accuracy, decision speed, and response format against your specific document mix and user population — not in a generic benchmark, but against your actual data. At iDenfy, we offer a free dashboard tour and hands-on access specifically for this step, so you can evaluate the platform before any procurement decision is made.
Step 3: Integrate iDenfy
iDenfy functions as a drop-in replacement for document-and-biometric KYC flows. The API, Mobile SDK, and webhook documentation covers session creation, result parsing, and event handling — the same building blocks your team already uses with Onfido. For teams using Shopify, WooCommerce, or Zapier, the relevant connector eliminates most of the integration work entirely. iDenfy’s integration documentation and support team are available throughout this step.
Step 4: Migrate Gradually — Run Parallel Traffic
Route a controlled percentage of live traffic through iDenfy before fully cutting over. During this parallel period, compare the metrics that matter: verification accuracy, decision speed, conversion rate, and false positive rate against your internal benchmarks. A two-to-three week parallel run generates enough data to make the cutover decision with confidence rather than assumptions.
Step 5: Decommission Onfido
Once parallel testing validates iDenfy’s performance on your traffic, decommission the Onfido integration: remove SDK references from your codebase, redirect webhook endpoints, update your compliance documentation to reflect the new provider, and archive or export any Onfido audit data you need for regulatory records. Confirm that all compliance reporting is running correctly from iDenfy before closing out the Onfido contract.
The biggest risk in switching isn’t the technical migration — it’s delaying the decision while pricing uncertainty or compliance gaps keep compounding. Most teams describe the technical work as less than expected; the parallel testing period is where the real value becomes visible. See the full cost analysis for your verification volume: idenfy.com/savings.
When Onfido Might Still Be the Right Choice
If your business operates in EU regulated markets where eIDAS Level of Assurance alignment is a procurement requirement, Onfido’s European heritage and platform alignment with the eIDAS framework is worth evaluating directly with Entrust/Onfido against your specific regulatory requirements before switching.
If you’re buying identity verification as part of a wider enterprise identity and security stack — physical credentials, PKI, government programs — Entrust’s broader platform offers integration depth that a specialist KYC provider doesn’t replicate. For that specific procurement context, the Onfido-Entrust combination is worth evaluating on its own terms.
And if your procurement committee places significant weight on long-standing European market presence and brand recognition with regulators, Onfido’s decade-long track record is a legitimate factor. That said, we’d encourage running a parallel test regardless — two to three weeks, no commitment, and the cost and accuracy comparison will be grounded in your own data rather than vendor claims.
The Bottom Line
Onfido is a capable platform with genuine strengths — eIDAS Level of Assurance alignment for European regulated markets, Entrust’s enterprise ecosystem, and over a decade of established presence in regulated industries. Those are real, not marketing claims. For the right enterprise use case, particularly in European regulated industries or government-adjacent procurement, Onfido remains a rational choice.
But the operational trade-offs are real. Pricing opacity makes cost modeling difficult before signing. Human review isn’t a standard included layer — how it’s structured post-acquisition requires confirmation directly. The document library is substantially narrower than iDenfy’s 16,000+ types. And the post-acquisition transition period introduces roadmap uncertainty that matters for multi-year procurement decisions.
If you need transparent pay-per-approved pricing, hybrid AI and human review accuracy, a wider document library, and a compliance suite that covers KYB and AML screening in one contract — iDenfy is built for exactly that. The pricing model alone tends to close the gap for businesses running meaningful verification volume; the compliance breadth makes the case for teams that need more than a document check.
Let’s talk, and we’ll give you a free dashboard tour — no commitment, no sales pressure, just the platform in front of your use case so you can evaluate it directly. Get in touch at idenfy.com.